May 28, 2020 — Comments are off for this post.
Essential marketing books summed up in 404 words, or less.
In this post, we welcome Liam Quinn, who is the Head of Marketing at Reach Interactive. Liam has been ‘in’ digital marketing for under two years, however, he has fully immersed himself in learning, and more importantly: doing. Read more
June 28, 2019 — Comments are off for this post.
Essential marketing books summed up in 404 words, or less.
In this post, we look at David Hieatt's 'Why brands with a purpose do better and matter more'. David Hieatt offers insight on how to build a purpose-driven business. It's much more than a 'marketing book', however, we recommend every member of your marketing team to read it. Read more
June 26, 2019 — Comments are off for this post.
Essential marketing books summed up in 404 words, or less.
In this post, we look at Glenn Fisher's 'The Art of the Click'. Copywriting expert Glenn Fisher boils down over a decade of experience to give you a toolkit of techniques, tactics and industry secrets to improve your copywriting. The aim is to get more clicks, and ultimately, get more sales. Read more
April 26, 2019 — Comments are off for this post.
Essential marketing books summed up in 404 words, or less.
In this post, we look at Steve Krug's 'Don't Make Me Think'. Since it's first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide. Read more
March 13, 2019 — Comments are off for this post.
January 17, 2019 — Comments are off for this post.
Google Ads is still the most effective marketing channel to find customers who are looking for your services at that very moment. The success of Google Ads has been built on this concept; placing your business in front of an audience who are ready to buy. Due to this demand, Google Ads has become competitive for many sectors, such as letting agents and property services. Here we take a look out why it is more important than ever to make your ads stand out from the competition. Read more
January 11, 2019 — Comments are off for this post.
The keyword ‘business car lease’ is searched over 1900 times per months in the UK. It’s competitive, which probably means it won’t be a cheap click. Lucrative keywords on Google Ads means expensive clicks, which is all the more reason to get it right. Here we take a look at a BMW Business Partnership advert and 5 factors to consider.
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February 13, 2018 — Comments are off for this post.
The existence of design trade-offs between usability features for consumer products has been discussed in textbooks and other publications for decades (e.g. Norman, 1986). These trade-offs exist because optimising one particular feature has direct ramifications for another. Page load time is one such example. Read more
February 13, 2018 — Comments are off for this post.
Throughout human history painters and artists have been recognised for their ability to manipulate colour effectively. In modern times, this art-form opens a wealth of opportunity in commercial and business application, first in advertising and now in web design. Read more
February 13, 2018 — Comments are off for this post.
Usability is fundamental to the overall performance of your website. It is all very well having the most aesthetically pleasing website, but if users can't navigate your website or have a poor user experience, they are not going to be hanging around too long. In this blog, we are going to discuss in depth two user interface design principles that must be considered when developing a user-friendly website. As technology develops, these user interface design principles may evolve, but the main concepts and principles will remain. Read more
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