June 28, 2019Comments are off for this post.

Why brands with a purpose do better and matter more by David Hieatt – In 404 Words

Essential marketing books summed up in 404 words, or less.

In this post, we look at David Hieatt's 'Why brands with a purpose do better and matter more'. David Hieatt offers insight on how to build a purpose-driven business. It's much more than a 'marketing book', however, we recommend every member of your marketing team to read it. Read more

June 26, 2019Comments are off for this post.

The Art of the Click by Glenn Fisher – In 404 Words

Essential marketing books summed up in 404 words, or less. 

In this post, we look at Glenn Fisher's 'The Art of the Click'. Copywriting expert Glenn Fisher boils down over a decade of experience to give you a toolkit of techniques, tactics and industry secrets to improve your copywriting. The aim is to get more clicks, and ultimately, get more sales.  Read more

April 26, 2019Comments are off for this post.

Don’t Make Me Think by Steve Krug – In 404 Words

Essential marketing books summed up in 404 words, or less. 

In this post, we look at Steve Krug's 'Don't Make Me Think'. Since it's first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide. Read more

March 13, 2019Comments are off for this post.

This is Marketing by Seth Godin – In 404 Words

Marketing moves quickly. If you keep using the same old marketing tactics that don't appear to be working anymore, it's time to learn a new way of doing things. Read more

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