Case Study:

Ethos FS

Background.

Ethos Financial Solutions are Independent Financial Advisers who take the time to understand their clients before tailoring solutions to meet aims and objectives taking into account tax efficiencies, investment tolerance and personal circumstances.

These solutions can focus on personal finance, corporate finance or mortgages and on numerous occasions a mixture of the three.

They are also employee benefit consultants who work with all sizes of companies on workplace pensions and a wide range of staff benefits.

Goal.

The primary goals were to increase search visibility on a local basis for all branded terms and all relevant commercial local terms in the Doncaster, Leeds and Sheffield area.

Ethos have such a wealth of financial knowledge that it would be wise to create content to showcase their knowhow and expertise, which would also help for organic search purposes.

Approach.

To begin, the overall marketing strategy involved technical SEO and a detailed content strategy focused around regular and frequent content releases.

User testing with people who fitted the exact persona for Ethos also gave real insight into how they viewed Ethos against local and national competition.

Results.

All branded keywords ranked on the first page of Google organic search within 2 months, without any need to bid on branded keywords via Google Adwords.

Overall search visibility, including commercial keywords, increased significantly. Keywords that didn’t rank before now appeared on Page 1 of Google’s organic search.